Volvo Trucks won the Red Dot Award for its all-new Volvo VNL.
"When most people hear design, they think of automotive or fashion, not heavy-duty trucks. However, for our team, design plays a critical role in everything from fuel efficiency to driver comfort," says Brian Balicki, head of design for Volvo Trucks North America. "With the all-new Volvo VNL, we started with a blank sheet of paper and reimagined the truck from the ground up. The streamlined, wedge-shaped cab and dramatically sloped windshield are not just visually striking, they reduce aerodynamic drag and help deliver up to 10% better fuel efficiency compared to the legacy model. Inside, we transformed the driving environment and sleeper into a space that feels more like a home away from home."
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The Red Dot Award is one of the most sought-after seals of quality for outstanding design. It started 70 years ago in Essen, Germany.
The new VNL is a 90% redesign from previous models. The truck's curved windshield and wedge-shaped profile with industry-leading features such as dynamic displays, a camera monitor system, inductive charging, task and ambient lighting, and comfort and storage amenities.
"The all-new Volvo VNL was designed to change everything for heavy-duty trucks, and we evaluated every detail of the driver experience from selecting materials that provide a premium look and feel to incorporating innovative safety features that help protect drivers in case of an accident," says Peter Voorhoeve, president of Volvo Trucks North America. "Winning this prestigious design award validates the six years of dedication that went into transforming our flagship VNL model. We created a vehicle that not only connects with customers but also delivers exceptional performance and comfort."
