Hyundai Translead adds dealer in Alabama

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Updated Jan 16, 2025
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Hyundai Translead announces Fleet Trailer & Equipment (FTE) as its new dealer for the state of Alabama, enhancing its dealer network and further strengthening its presence in the commercial transportation industry.

This partnership reinforces Hyundai Translead’s commitment to delivering innovative, high-quality transportation solutions to customers across the region, the company says. Fleet Trailer & Equipment, a trusted industry leader with a strong reputation for exceptional customer service and industry expertise, will serve as a full-service and aftermarket parts provider for Hyundai Translead.

“We are very excited to partner with FTE and welcome them to our dealer network,” says Allison Seol, senior channel development partner at Hyundai Translead. “FTE’s reputation for excellence and its strategic location in Alabama make them an ideal addition to our channel. We look forward to working together to serve the needs of our customers in the area.” 

[RELATED: We used RigDig Business Intelligence to investigate trailer marketshare changes]

The partnership between Hyundai Translead and Fleet Trailer & Equipment reflects a shared dedication to addressing the changing needs of the market and delivering innovative solutions that prioritize customer satisfaction. 

“We are excited and grateful for the opportunity to represent Hyundai Translead, and look forward to a strong, long-standing relationship. Hyundai has a proven record of building high quality trailers backed by exceptional service. FTE has a dedicated, experienced dealer team, state-of-the-art facilities and a solid, customer focused process. Together, this partnership will be strong and tough to beat,” says Pres Overby, CEO of Fleet Trailer & Equipment. 

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