Trudell Trailer Sales changed its name to Midwest Great Dane, the company announced Thursday.
Trudell was acquired by Cox Automotive in 2022, and is also the parent company of Northeast Great Dane. The name change will create consistency, the group says. Midwest Great Dane will continue to sell trailers and truck bodies in Wisconsin, Minnesota and Michigan, along with trailers, rentals, parts and services.
"Fleet Services by Cox Automotive is coming together as one, powerful organization in the trucking industry," says Patrick Brennan, senior vice president of Fleet Services by Cox Automotive. "As a key element of this evolution, we will continue our decades-long partnership with Great Dane. We have grown into one of the largest Great Dane dealer groups in the country and one of the most successful. This name change further unifies our best-in-class team and drives an enhanced client experience."
[RELATED: Trudell Trailer Sales expanding Great Dane presence in Michigan]
Cox Automotive says both Northeast and Midwest Great Dane will continue to have access to Fleet Services by Cox Automotive's 1,500 technicians for maintenance and FleetNet America's service provider network.
"The brand evolution to Midwest Great Dane marks an exciting new chapter for our partnership," says Rod Ulsh, vice president, dealer and international sales for Great Dane. "By aligning more closely with the Great Dane brand, it creates consistency across their dealerships. Together, we're better positioned to deliver unparalleled value, expertise and service to our customers throughout the Midwest."
