ATD's latest truck sales data and what it means for Q4, a recap of the Procede Software Conference and more vo-tech student insights

Lucas Deal (TPS Chief Editor)

Oct 17, 2025

In a quick roundup this week we start with top stories from the 2025 Procede Software Conference, jump to the new ATD Truck Beat report and what it says about current truck demand and the months ahead, and then give another plug for our wonderful seven-part series covering tech student insights created in partnership with the ASE Education Foundation.

Procede Chief Product Officer Eric Fortin details the potential of the company's new Communication+ tool during the 2025 PSC Wednesday in San Diego.

Procede's feedback loop of success

Communication+ may be new, but communication? That’s the bedrock Procede’s entire operation stands upon, says CEO Larry Kettler.

San Antonio Assembly Plant Cab Assembly 900

Traton reports large reduction in Q3 sales

Mark Hall, general manager of Stoops Trailers, accepts the Trailblazer Award on the final night of the National Trailer Dealers Association meeting Oct. 9 in Tucson, Ariz.

Stoops wins Trailblazer Award at NTDA

ACT Research President and Senior Analyst Ken Vieth speaks on the U.S. economy and trucking conditions during the NTDA Convention Wednesday in Tucson, Ariz.

ACT's Ken Vieth gives trailer market forecast

Tech Insig Harness

Partnering for Progress: ‘Illuminating the future’

Learn how to move your used trucks faster

With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster.

Used Truck Guide Cover

KEEPING TRUCKS ROLLING: Staying Ahead with Smarter Diagnostics & Maintenance – In Any Economy

Staying Ahead with Smarter Diagnostics & Maintenance – In Any Economy