Heavy Duty Leadership program set for July


University of the Aftermarket’s leadership development course will be held July 21-26 on the campus of Northwood University in Midland, Mich.

Key areas of concentration in the 2013 installment of “Heavy Duty Leadership” will be leadership development and business succession planning. The course is designed to foster the development of the next generation of heavy-duty parts distribution, manufacturing, service, association and fleet management professionals and is open to any early- to mid-career management-track professional in the commercial vehicle industry.

“Last year’s inaugural class was a huge success,” said Brian Cruickshank, director of the University of the Aftermarket. “Participants learned from experienced industry leaders on both the distribution and manufacturing sides of the industry. This was supplemented by instruction from our own faculty who teach business and leadership in our MBA program at Northwood’s DeVos Graduate School of Management.”

The Heavy Duty Leadership program will be taught by industry leaders in collaboration with faculty at Northwood University’s DeVos Graduate School of Management and the University of the Aftermarket. Areas of study will include Global competition in heavy-duty technology; Succession planning; OEM dealers as customers and competitors; Industry supply chain trends and challenges; Team management and development; Strategic management of internal assets; Developing your unique business strategy in multi-channel markets; Industry case studies; Mentoring and leadership and several guest speakers from the commercial vehicle industry

The curriculum features a blend of industry analysis, discussion and debate of new challenges and competitive strategies, individual skills training in team management, leadership roles, strategic thinking and planning.

“My experience attending Heavy Duty Leadership was an outstanding one,” said HDMA’s Jennifer Hjalmquist. “The opportunity to meet and interact with my peers from various segments of the heavy duty industry has increased my network of professional contacts.  Additionally, learning and growing in a leadership capacity is important to the growth of our industry and I am glad to be able to say I was in the inaugural class.”

The program’s $2,995 tuition includes all instruction, materials and meals. On-campus housing is also available. Participants will receive 3.5 Continuing Education Units (CEUs) that can be applied toward industry education certificates.

For additional information and to register for the Heavy Duty Leadership program, please click on the “Course Calendar” link at www.universityoftheaftermarket.com

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