The first American Truck Dealers‘ (ATD) Truck Beat report of 2017 features some interesting information about changing marketshare in our industry over the last calendar year.
Before I tell you which OEMs made the biggest year-to-date market jumps in 2016, would you care to guess? To help in your guess, Truck Beat does not show individual OEM year-over-year sales totals per brand, just market share changes in a percentage over previous time periods. It also separates our market into Class 4-7 and Class 8 subsections, so you’d need to guess for both categories.
Do you have some names in your head?
Excellent.
Those of you who guessed Ford and Mack, pat yourselves on the back. You win today’s little game.
Ford was the only OEM in the Class 4-7 market to gain marketshare last year, gaining a whopping 2.6 percent year-over-year to extend its overall industry lead to 34.9 percent. Freightliner maintained its hold on second place but slipped by 0.8 percent to 23.8 percent marketshare, with International, Isuzu and Dodge also maintaining their positions in the top five but all slipping by less than a 1.0 percent.
In the heavy-duty Class 8 market, Mack’s win may be a numbers victory but a victory nonetheless.
