Cutting-edge eLearning and truck typically aren’t associated. Until now. GPA Training, Inc., founded by longtime sales trainer and former Navistar training manager, Ian Coburn, is releasing a series of eLearning courses.
GPA Training says dealers may deliver and track this highly effective soft skills training with or without an LMS, on any computer or mobile device. Courses are grouped together into development programs for roles in the dealership, such as parts counterperson and truck sales manager.
Additionally, the concepts framing the 60 bite-sized courses are laid out in Coburn’s new book, “The Customer is NEVER Right: Sell More Trucks, Cars, Buses, Parts… Anything in One Month.”
Coburn also supports dealers with live training, but the book and eLearning provide additional, more efficient avenues for dealers to access him. Three dealers have him on monthly retainer.
“We discuss a concept from the book or eLearning every few weeks on a call, then they implement it,” Coburn says.
“eLearning has infinite value,” he adds. “You can show applicants career paths. You can have them take a short course online, then participate in a mock exercise, such as a cold call or answering the phone, as part of the interview process. Why not simultaneously train counter staff at all your locations to schedule new appointments for outside sales reps who are too busy to cold call? You are limited only by your imagination.”
Coburn fully appreciates the importance of eLearning, saying: “If we don’t immediately get in front of the tech and training younger generations seek, we won’t be able to hire people who want to work for us; rather, we’ll be stuck with people who have to work for us. What will that mean for customer service and our bottom lines?”
