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Procede celebrates ‘action-packed’ annual conference

Procede Software recently celebrated record-setting attendance at the 2023 Procede Software Conference.

The company chose this year's conference theme, "Come Together," to reflect the collaborative event format, which brings together stakeholders from across the industry to provide input on the Excede roadmap, exchange best practices, and network.

"Each year, the PSC provides an unparalleled opportunity to listen to, collaborate with, and harness the collective insights of our customers — the people who use Excede every day — as well as our Certified Partners and OEM representatives. With their input, we align our product roadmap to areas that not only enable dealerships to run their businesses more effectively, but also drive advancement across the entire industry," says CEO Larry Kettler. "It was a phenomenal conference, and we are so grateful to everyone who came."

Kettler kicked off the conference with a keynote presentation and company update that reinforced Procede's ongoing commitment to investing in industry, company, and product innovation. Following Kettler on the main stage was Deanna Cocco, chief customer officer, who highlighted the company's continued strategic focus on both customer success and the customer journey. The company says Cocco emphasized the numerous ways the company engages with customers and encourages candid feedback, shared recurring themes, and explained how the company is taking action toward continuous improvement.

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