Procede celebrates anniversary of Insider Program

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Updated Aug 24, 2023
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Procede Software Tuesday announced the 10-year anniversary of the Insider Program, an initiative designed to incorporate insights from industry experts and daily users across all departments into the Excede roadmap and product development process.

The Insider Program is a primary way Procede says it ensures it is investing in areas that will have the greatest impact and that it is delivering best-in-class products and services, maximizing value and providing a competitive advantage.

"For ten years, the Insider Program has served as the foundation of our product development strategy. It is designed to deliver ever-increasing value to our customers and advance our products and services in ways that drive meaningful business impact for their dealerships," says Larry Kettler, CEO. "It is critical to this mission that we collaborate closely with the people who use Excede every day, listen to them to better understand their needs, and align our product roadmap to areas that will enable them to run their business more effectively."

The Insider Program is a cornerstone of the company's user-centered design strategy and plays an important role in the ongoing development of the Excede dealer management system, Excede additional solutions, and third-party integrations.

Procede says the program brings dealership subject matter experts and daily Excede users into Procede's product development processes. Insiders involved in the program participate in conceptual discussions; test new solutions, features, and enhancements; and provide feedback on functionality and user experience, the company adds.

"As we develop new products, features, and enhancements, we strive to engage as many Insiders as possible across a wide variety of dealerships and brands to capture their input and set priorities," says Eric Fortin, senior vice president, Product. "This deep level of customer engagement and involvement not only means we are able to deliver more value faster, but it also means that the entire ecosystem can benefit from the combined expertise of our customer base. It is a powerful way to drive the industry forward."

For more information about the Insider Program, please contact [email protected]

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