Nikola taps Alta Equipment as Arizona dealer

Nikola Tre

Nikola Corporation announced Wednesday it has awarded Alta Equipment Group with its Arizona sales and service territory.

This agreement further expands Alta’s dealer territory with Nikola beyond the N.Y., N.J., eastern Pa., and New England markets, as announced in August of 2021, and will replace Empire Transport in Arizona.

With over 37 years of experience, Alta is well-established in the midwest and the northeast with over 60 dealership locations supporting other OEMs. With a proven track record of successful growth, Alta has a clear vision for the potential of the Nikola products (i.e., battery-electric and hydrogen fuel cell electric vehicles, mobile charging trailers, hydrogen fueling infrastructure, etc.), to grow their eMobility vertical by fulfilling its commitment to clean technologies, the company says.

“We are excited to be granted this new territory as it gives us the opportunity to deepen our relationship with Nikola, especially given their headquarters and US manufacturing facility is in Arizona,” says Ryan Greenawalt, Alta CEO. “It is also significant because we believe Arizona is a market prime for electric vehicle growth.”

The first Nikola product Alta will sell is the Tre battery-electric vehicle (BEV). With an expected range of up to 350 miles, the Tre BEV has a cabover design ideal for metro-regional applications because of improved visibility and maneuverability.

“As Nikola expands its BEV production in 2022 from our Coolidge, Ariz., manufacturing facility, a great hometown dealer to sell and service our products is incredibly valuable,” says Pablo Koziner, president of Nikola Energy and Commercial. “Alta continues to be committed to our shared vision and is driven to grow this territory as yet another step towards a zero-emissions future. We are grateful for Alta’s enthusiasm and passion for our products and our partnership.”

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