Minimizer revamps social media strategy

Minimizer has launched a new social media campaign designed to provide more information to end-users. The campaigns will include information about the company as well as industry news and updates. The campaigns on Facebook and Twitter will also include contests with prizes, milestone prizes, day-to-day following of the mobile Innovation & Training Trailer, and more videos.

“The new social media campaigns will create more of a conversation with truckers,” says Craig Kruckeberg, Chief Visionary Officer of Minimizer. “We want to better engage our target demographic, engage them with more useful information, and increase the numbers of our Facebook and Twitter followings.”

The new mobile website, announced earlier this month, and social media strategies leverage a significant amount of “one touch” technology for calling, emailing, and engaging in the social media marketing of Minimizer.