There are few gifts in business more valuable than customer feedback.
The insight into a customer’s mind is invaluable; and because feedback is most common when something goes wrong, it is nearly always focused on an area that needs improvement.
Customer feedback not only showcases a company’s faults, it also gives clear advice on how to remove them. It allows businesses to turn a customer’s negative situation into a positive experience.
And fortunately, it’s never been easier to acquire than it is right now.
In today’s world, businesses looking to tackle customer feedback need to look no further than the phones on their desk.
Nearly every form of feedback today can be transmitted through a smartphone.
When the message is short, a quick phone call remains tough to beat, says Walt Sherbourne, vice president of marketing at Dayton Parts.
