The website also was developed to feature a responsive design, adapting its display for optimal viewing on any size or resolution screen, the company says.
“When we launched the Road Choice Truck Parts line, the website provided the needed information, but we wanted to improve the look and feel and the functionality for our customers,” says Dan Bambrick, Road Choice private brand manager. “We are pleased, not only by the enhanced experience, but also by the fact that this version maintains an attractive look, regardless of how you choose to view it.”
Road Choice products are designed to offer owners of out-of-warranty trucks quality and reliability with parts covered under a minimum one-year warranty.
The website enhancements will be more user-friendly and will offer additional help to owner-operators and fleets with parts look-up questions, access to authorized retailer locations and the ability to purchase parts through the Select Part Store, an e-commerce parts sales platform.
