Bosch creates standalone commercial vehicle, off-road segment

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Updated Jul 8, 2016

Citing a previous inability to “tap the full potential of the market because of its organizational structure,” Bosch announces it has developed a stand-alone, effective business unit exclusive to the commercial vehicle and off-road market.

“We are not a division and are not comparable to any other known structure from the Mobility Solutions business sector,” says Johannes-Jörg Rüger, head of the organization. The new unit is rather a “sales organization with integrated system development” that closely cooperates with all the divisions.

Bosch says associates are not only focusing on major customers, but also paying attention to the entire spectrum of customers in the area, including small providers.

Marketing director Anton Beer sees the following advantages: As a cross-divisional organization, CVO can offer the customer “big-picture solutions.”

“If the customer wants to increase their efficiency, we don’t just look at the injection system,” Beer says. “We consider all the applications. That requires the support of multiple divisions.”

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