Dorman Products has launched totally redesigned websites for its automotive (www.dormanproducts.com), heavy duty (www.dormanhdsolutions.com) and Spanish (www.dormanproducts.es) markets.
According to the company, the launch of these new sites caps off an initiative that began over a year ago with extensive customer input.
Dorman has produced a short video (above) to showcase the new site to customers, and features of the new site are said to include:
- A fully responsive design that delivers seamless web experiences across all desktop, mobile and tablet devices
- Streamlined navigation that provides users faster access to product content
- Detailed product pages, offering enhanced menus that provide comprehensive product detail with just one click
- Expanded product support materials, such as installation and category overview videos
- The ability to easily perform a product search anywhere on the site
- Completely refreshed graphics, animation and interactive elements creating an engaging user experience
