Axalta to be featured on Discovery Channel show

Axalta Coating Systems will partner with heavy-duty truck body shop Texas Chrome for its upcoming season on Discovery Channel’s Texas Trocas.

According to Axalta, the show features project builds including a 2000 Kenworth W900 heavy-duty truck that was recently finished with Axalta’s Imron 6600 CT polyurethane basecoat. The Kenworth, owned by Omar Ruiz of Midland, Texas won the coveted Best in Show–Builders Class award in its first public appearance at the Great American Trucking Show (GATS) in Dallas, Texas this past summer. The custom rebuild included many in-house fabricated metal parts, bumpers, recessed lights, wheels with a filigree design, and was finished with a custom paint job comprised of four of Axalta’s custom-mixed blue colors.

“Every time we have entered GATS, we have won the top national builder’s category for Best Paint,” says Roland Mendez, Texas Chrome Owner. With our team of 28, we are a ‘one stop shop’ offering chrome accessories, engine repairs, polishing, welding, fabrication, body and, of course, our trucks are finished with Axalta’s brilliant paint.”

“Axalta is proud to be involved with a custom truck shop whose team puts an incredible amount of detail into each job and adds their own unique touch to each of their clients’ trucks,” adds Marcelino Fernandez, Axalta fleet account manager.

Axalta says viewers will have the opportunity to see all of Texas Chrome Shop’s innovative builds during the current season of Texas Trocas, which began October 17 and airs entirely in Spanish.

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