Yokohama Tire Corporation has signed a multi-year sponsorship deal with U.S. Youth Soccer, the company says.
The agreement, which names Yokohama as the “Official Tire Sponsor of U.S. Youth Soccer,” was announced this past weekend at U.S. Youth Soccer Workshop and NSCAA in Los Angeles.
The U.S. Youth Soccer partnership also includes YTC as the title sponsor of the Yokohama Skills Challenge, a nationwide tour designed to help children of all ages develop a variety of core soccer skills in a fun, engaging way, the company says.
“U.S. Youth Soccer is the largest youth sports organization in the country and a remarkable group to partner with,” says Alan Holtschneider, Yokohama Tire director of marketing. “Through soccer, they teach the value of teamwork to millions of children across the country. We’re glad to support them with opportunities like the Yokohama Skills Challenge, which will help keep kids active by developing fundamental soccer skills.”
The Yokohama Skills Challenge will be an opportunity for Yokohama to activate its partnership with another soccer organization, Chelsea FC from the English Premier League. The Challenge will provide involvement for the Chelsea FC Foundation coaches to assist with the program and offer coaching, as well as, player clinics in select markets.
As an official sponsor of U.S. Youth Soccer, Yokohama will also receive a sponsor page on U.S. Youth Soccer’s website, online and print advertising in U.S. Youth Soccer publications, social media posts on Facebook and Twitter, branding at US Youth Soccer events and more.
“We recognize the countless hours our dedicated members spend on the road each year, and we are fortunate to have a dynamic, proactive sponsor like Yokohama Tire join the U.S. Youth Soccer family,” says Christopher Moore, U.S. Youth Soccer’s chief executive officer.
