Truck-Lite has named John Cecco as its new vice president of sales.
In addition to aftermarket sales, Cecco will oversee Truck-Lite’s customer service, pricing and forecasting departments after the retirement of Bob Ives, former vice president of business development, the company says.
Previously vice president of operations, Cecco’s exceptional knowledge of Truck-Lite’s procedures, from order entry through distribution, over the past 13 years will provide a solid base for efficient and effective communication to all members of Truck-Lite’s aftermarket sales team, the company says. His extensive product understanding, manufacturing background and customer service experience, particularly with OE customers and their expectations, will strengthen relationships with both new and existing customers.
“With Truck-Lite’s continued growth in OE forward lighting, we recognized the need for increased efforts in the aftermarket to balance the business. As a result, we’ve expanded, restructured and refocused our direct sales team,” Cecco says. “We’re in a better position than ever to serve our end users, such as fleets, as well as our OE and aftermarket customers.”
With more than 60 salaried sales managers in the field, Truck-Lite says it maintains the largest direct salesforce in the industry. With representatives across Canada, Mexico and the United States, Truck-Lite’s aftermarket presence is able to support any customer, at any location, at any time. Still, according to Cecco, Truck-Lite is consistently seeking ways to enhance its presence in the heavy-duty market.
“We’re continuing our long-term focus on expanding our sales team to call on all ends of the industry,” he says.
