Peterson Manufacturing welcomes three new sales agency partners to its team: Bill Murray & Associates (BMA); Hirsig-Frazier Company; and John Rice of NorthPro.
The new additions are all in place as of the first of this year, and represent a significant expansion of coverage in Peterson’s sales territories, the company says.
“These new partners bring larger staffs with decades of heavy duty channel expertise to our sales force,” says Steve Meagher, Peterson vice president, Sales. “They replace a single agency that previously covered all of these territories. We’re confident that having these professionals will greatly enhance our territory management, customer service and prospecting.”
BMA is based in Birmingham, Ala., and will cover eight southeastern states: Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee and Virginia. With more than 40 years’ experience, BMA has built a reputation for excellence in the automotive and heavy-duty aftermarkets.
Dallas-based Hirsig-Frazier has been a leading full-service agency in the automotive and heavy-duty markets since 1972 and will handle Peterson coverage in Arkansas, Louisiana, Oklahoma, and Texas.
John Rice was a popular Peterson sales manager for over 15 years. Now with the NorthPro agency, a long-time Peterson partner, John is a perfect match to work with the Peterson team. Kansas and Missouri were added to NorthPro’s territory when John joined the agency.
