Gabriel has released its new educational interactive Point of Purchase displays, which invite consumers to learn about ride control.
According to Gabriel, the display simulates realistic traveling characteristics encountered by shocks in everyday use. It is designed to provide customers understandable and useful information on shock absorbers and struts and their important role in vehicle comfort and safety.
The Point of Purchase displays are due to be tested in partnership with a major retail store – 300 outlets across the U.S. will be participating in the test.
The new Point of Purchase displays also provide details on how stopping distance is affected by bad shocks.
“Our overall intent is to show people how ride control works, so they can understand what failing shocks and struts are actually doing to their vehicle,” says Jonathon Gore, marketing director at Gabriel. “The display will really immerse people in the sound, feelings and sights of ride control.”
