Hendrickson announces new communication campaign

Hendrickson has announced its 2018 communication campaign – Engineered for Efficiency.

“Hendrickson has been engineering for efficiency for more than 100 years and in 2018 we will re-emphasize this point to the commercial transportation vehicle industry,” says Mark Slingluff, director of global marketing and communications at Hendrickson.

Hendrickson says it has a rich history of providing the right product for the right application dating back to the company’s founding in 1926.

The engineered for efficiency philosophy has yielded some of the most innovative, durable, lightweight, and lowest life-cycle cost suspension systems and components in the global transportation industry, the company says. “The more components we can engineer, manufacture or influence, the better we can optimize the entire system, producing some of most efficient ride solutions available in the industry.”

“We’re focused on the areas our customers care about: weight reduction, durability, improved ride and handling, less maintenance, lower cost of ownership and ultimately, saving time,” Slingluff says.

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