There’s no question off limits for customers at Potter Webster Company. Whether it be inquiring about a product line, requesting a new service or fulfilling an underserved niche, Potter Webster says questions mean engagement, and engagement means opportunity.
And no one seizes opportunities like Potter Webster.“We look at our stores as one-stop shops for our customers, so we’re always on the lookout for new things we can bring in for them,” says Vice President and General Manager Rich Calcagno. “That’s how we’ve grown in the past, and it’s how we want to continue to grow [in the future].”
Over nearly eight decades in business Potter Webster has grown in many ways, each time at the behest or for the benefit of its customers, says President and CEO Dennis Webster.
From its humble beginnings selling fenders, brakes and electrical parts for the Model T to its current position as one of the Pacific Northwest’s most diversified independent distributors, Potter Webster takes pride in being a business customers can come to and rely on. The commercial trucking market is evolving every day, and Calcagno says Potter Webster wants to position itself as experts to help their customers respond to any change.
It’s why the business is so appreciative of customer inquiries, he says.
“When they come to us and say, ‘Hey do you think you can do this?’ that’s great for us. That’s how we know they value what we do.”
A quick look at Potter Webster’s line card reveals what they do is nearly everything.