Haldex, OptiCat announce partnership to standardize electronic product information

Haldex has partnered with OptiCat in an effort to provide standardized electronic detailed product information.

“Over the past 12 months our customers have requested product specification data including product weight, box dimensions, UPC, images and technical product data,” says Walt Frankiewicz, Haldex Senior Vice President North America Sales. “Haldex is the first major brake manufacturer specializing in Heavy Duty products to partner with OptiCat, which will support the efforts of Haldex in its development of standardized PIES data for its customers and will work with the Auto Care Association to establish product codes and attribute data for products that serve the heavy duty industry.”

A study sponsored by the Auto Care Association and performed by PriceDex in 2016, determined that the Auto Care Association Product Information Exchange Standard (PIES) is a viable and attractive standard for the management and exchange of product attribute information for the heavy-duty vehicle industry.  Standardizing product content provides quality data, extensive product specifications, images, videos, installation instructions and consistent updated information.

This initiative, Haldex says, will provide customers with consistency of quality data, custom templates for custom data formatting, enhanced image and video accessibility, standardized information requiring less ‘translation’ time as well as the ability to provide assistance with data related issues.

The Heavy Duty study was commissioned as a result of increasing interest and demand from the heavy-duty aftermarket segment to establish a means to standardize and streamline the conveyance of product information through the heavy-duty aftermarket supply chain.

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