The new trade dress is designed to leverage the recognizable red color of the National logo and features iconographic design to reflect each of the products contained inside, Federal-Mogul Motorparts says. National Gold-Series wheel-end seals will feature gold coloring with the same design elements of the rest of the product line. Service providers and distributors throughout the United States, Canada and Mexico should expect to see these new designs throughout 2018, the company says.
“Since 1942, National has long been associated with delivering high-quality sealing products to customers without compromise, and we felt that the time was right to refresh and modernize the brand,” says Daniel Leo, commercial vehicle brand manager, marketing, Federal-Mogul Motorparts. “The new red and gold trade dress will differentiate National products from others on the market.”
