Baker promoted to lead Red Dot aftermarket sales

Red Dot Corporation has promoted longtime sales managers, Ryan Baker and Rick Freeman, to serve as directors of their departments.

Baker will serve as director of Red Dot’s aftermarket sales group, managing his team as they partner closely with distributors to service fleet owners and operators with premium medium- and heavy-duty HVAC systems and parts. With more than 25 years of experience in the industry, Red Dot says Baker’s strengths lie in his steadfast commitment, diligent follow-through, and dedication to supporting the aftermarket sales team in serving customers’ needs and growing business for dealers across the globe.

Additionally, in his role as director of OEM sales, Red Dot says Freeman will oversee strategic account development while leading his team in delivering innovative, tailored solutions for OEM customers. With more than 30 years of experience in the auto and manufacturing industries, he has developed a keen understanding of the OEM marketplace and what makes a successful sales strategy: building long-term relationships with his customers and continually identifying opportunities, the company says.

“Having had the pleasure to work with both Rick and Ryan for more than two decades, I know we can count on them to position Red Dot for continued growth in the heavy-duty OEM marketplace and aftermarket sector,” says Pat Carroll, vice president of sales at Red Dot. “With the duo leading our sales departments, our customers can rest assured that they are collaborating with people who truly have their best interests in mind.”

Learn how to move your used trucks faster
With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster.
Used Truck Guide Cover