ATRO introduces video library to aid distributor channel

ATRO on Thursday introduced a new digital video library and more enhancements to its corporate website to educate distributor sales employees, reduce time at the counter and improve customer uptime.

Available on the company’s website, YouTube and Vimeo, ATRO says its new video library features educational shorts and provides customers with brief synopses of major suspensions. The videos highlight popular suspensions in the marketplace, their key attributes and the benefits of ATRO’s proprietary polyurethane materials. Additionally, the videos explain the key parts, wear points and the repairs commonly addressed during service, the company says.

“Whether through, the digital catalog or the ATRO suspension videos, sharing installation and product information is ATRO’s continuous effort to make our partners more efficient and get trucks back on the road,” says Joe Samel, vice president of marketing and business development. “Making the finest parts is our top priority. Making those ATRO parts easy to find with educational resources for our distributors and retail partners is a close second.”

Additionally, the company says its updated website features:

  • Cross-Reference Search: Whether filtering by manufacturer, product category or a direct part number search, ATRO provides results referencing OE and competitive numbers
  • Resource Documents: Suspension Schematics, Technical Bulletins, Product Spotlights, Instruction Sheets and Sales Literature
  • Digital Catalog: Built with hotlinks for easy navigation, the 2018 ATRO Product Catalog is available for download or virtual use

“The relaunch provides convenience to the ATRO customers and expands our partners’ resources,” says Samel. “From automated re-ordering to an expansive cross-referencing tool, has been a great success and an asset to growing our business.”

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