For Dayco and its customers, these websites provide a conduit to relay the information Dayco has for those that need it, when they need it. This provides the most effective way to portray Dayco’s revised corporate branding, which graphically supports its global identity, values and culture via imagery and a uniform style, the company states.
Alongside the ability to promote global recognition of the Dayco brand, the sites also deliver in terms of their content and ability to provide an enhanced level of service to Dayco’s existing and future customers. To ensure this objective is met, the sites have been designed to reflect the growing demands of those using mobile devices and thereby utilize the latest technology to seamlessly integrate with whatever platform — mobile, tablet, desktop, etc. — users choose to access them. In terms of content, the new sites highlight Dayco’s growing product portfolio and many technical innovations.
Dayco’s corporate site (www.dayco.com) highlights the company’s OE technology, design and manufacturing competences and its global footprint, which extends to more than 40 locations in 21 countries, as well as its significance to both the light- and heavy-duty sectors of the automotive industry.
The aftermarket site (www.daycoaftermarket.com – focuses on providing technical information and support to Dayco’s customers and to the technicians that install its OE components. This is done by incorporating videos and technical bulletins, as well as with a comprehensive parts catalog. Among its benefits, this resource features multiple search options to offer users a convenient route to locate the correct replacement item.
To serve Dayco’s worldwide presence, these websites are available in the local languages for each of Dayco’s international manufacturing facilities. As a result, the corporate site is available in eight languages, reflecting its OE-related facilities/main customers, whereas the aftermarket site can be accessed in 14 languages, demonstrating its multimarket aftermarket operations.