Frank Buscemi, president, CEO and creative director, Marx Group, has been announced as the speaker for GenNext’s free first-quarter member webinar.
Scheduled for 1 p.m. ET, Wednesday, Jan. 23, Buscemi’s upcoming one-hour presentation is titled “Your Brand Matters: Now Prove It.”
In teasing the upcoming presentation, Buscemi notes, “Your business is more than a product. It’s more than a service. But do you know how it’s perceived by the customers you want to reach most?
“Establishing your brand is the key to connecting with customers, supporting your sales efforts and keeping pace with your competitors. By honing in and understanding your brand and its story, you can craft a business reputation that is set up for long-term success in an evolving industry.”
During his 23-year career, Buscemi has worked in the global automotive and heavy-duty truck markets, on both the OE and the aftermarket sides, as well as in the motorsports and retail sectors – both at the agency and corporate level.
Marx Group says Buscemi’s passion is contagious, mobilizing people intuitively. He brings global experience in all aspects of marketing communications strategy and tactics to Marx Group clients including branding, public relations, advertising, creative, social media and event planning.
For more information, and to register for the upcoming webinar, please CLICK HERE.