HDA Truck Pride has promoted Nikki Paschall to director of marketing.
Paschall has worked for HDA Truck Pride for six years, most recently serving as marketing programs manager. In her new role, HDA Truck Pride Paschall will be responsible for the marketing staff, event planning, branding, end user programs, Supplier marketing partnerships and the reinvigoration of our internal young executives’ group, DRIVE. Paschall also is responsible for the launch of the redesigned HDA Truck Pride University – a full learning management system which will be rolled out this spring; complete with interactive course content, assignments, trackability and certification.
Paschall serves on the Board of GenNext HD, the Young Alumni Council of Northwood University and is a proud member of the Northwood 100; a group of 100 alumni who meet semi-annually to distribute funds to student organizations on campus. She also was an inaugural winner of the GenNext HD 4 Under 40 Award, presented by Truck Parts & Service, an award given to recognize outstanding personal growth, corporate achievement and industry contributions to the heavy-duty aftermarket prior to the age of 40.
