The company says its new site combines Walker’s light vehicle and commercial truck portfolios for a more complete experience, while addressing the specific needs of each customer group. From the homepage, Walker says users will be able to access product information; use interactive “Find My Part” catalog tools; read technical support articles; and quickly obtain “Where to Buy” information.
Additionally, for commercial vehicle customers, visiting the company’s new heavy-duty site will directly navigate visitors to Walker’s heavy-duty product offering and catalog support tools.
Other features of the updates Walker sites are said to include:
- New content: Offering information on both light and commercial vehicle products in one place, users can also utilize new technical support resources, including all the latest Servicegrams and technical videos.
- Streamlined navigation: Easier, clearer site navigation is a hallmark of the new site, and users can find anything they are looking for in three clicks or less, including direct homepage access to the eCatalog tools.
- New “Dealer Locator” and eCatalog: The refreshed website now offers an updated layout for the Dealer Locator under “Where To Buy”, providing customers an easy and efficient way to look up their local Walker product dealers. Technicians are also able to use the eCatalog tools under “Find My Parts” to identify the right replacement products via application look-up, part number, or through a universal parts search.
“As a leading brand in the emissions control industry, we understand the need to provide a positive digital experience to our customers,” says Rebecca Mahan, director, marketing communications. “The new Walker website highlights all the ways the Walker brand fits your business, including resources to arm technicians with the content they need to choose the best Walker product for a repair, whether it be via something as simple as a part lookup or if they require more research or information to complete a comprehensive exhaust system diagnosis.”
