In an effort to spread the word about one of its most popular products, Minimizer announced Tuesday it is running a floor mats campaign in the third quarter designed to boost foot traffic at distributor locations.
“Our goal is simple – let people know about this product and where they can purchase it,” says Minimizer Director of Marketing Steve Hansen.
Boosted by an increase to its digital spend, Minimizer says the new campaign is geared to drive customers to the company’s webpage that displays its North American distribution map. On the page, Hansen says customers will see which distributors have the company’s floor mats in stock, while those distributor partners will be provided any leads collected from the campaign.
Minimizer says distributors that have not yet purchased floor mats are encouraged to add stock so they can also be featured on the distribution map. The online map can be updated instantly, so distributors are added as soon as they meet the purchase threshold by location, the company says.
Minimizer also has released two new point-of-purchase displays for distributor showrooms as part of the campaign, a floor mat tabletop display and a set of vinyl floor graphics, which feature eye-catching ‘muddy’ footprints.
“The vinyl floor graphics will draw attention immediately,” Hansen says. “You can lead the customer to a floor mat wall display or product in stock. And the graphics will not harm any tile or linoleum floor. They’re perfectly safe.”
To order Minimizer POP materials, the company says distributors can visit the company’s training resource website.
