Utilizing innovative virtual event platforms, VIPAR Heavy Duty’s Virtual IMPACT Conference will deliver many of the valuable features attendees have come to expect — plus additional content — that continue to set the IMPACT Conference apart as a marquee event and one of the best in the industry.
“Each year we look forward to connecting with our industry leaders at the conference to positively impact our network and the heavy duty aftermarket,” says Jeff Paul, vice president of marketing, VIPAR Heavy Duty. “This year’s virtual conference format allows us to expand participation to include additional frontline warriors from within our distributors’ and suppliers’ businesses, enhancing our information share while extending valuable programming to more key staff within their organizations.”
The V! IMPACT Conference will feature updates from the G3 Management team on the organization including the PARTSPHERE Digital Ecosystem, a virtual tradeshow featuring 125 content-rich booths, general session, annual stockholder meeting, supplier meeting, distributor education session and prescheduled one-to-one meetings, facilitated with fully integrated video conferencing to connect distributors and suppliers. The virtual platform also offers built-in text, audio, and video chat functionality to further enhance attendee networking, as well as event gamification, VIPAR says.
In addition, VIPAR Heavy Duty will host 30 supplier training breakout sessions providing distributors with sales and technical training from many of the organization’s industry leading suppliers. Training sessions will be held live during the event and then available on-demand within the conference platform until the end of the year.
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VIPAR also announced a partnership with Hart Marx Advisors (HMA), a consulting firm that assists companies in the automotive and heavy-duty industries with mergers and acquisitions (M&A), divestitures and capital formation for private equity placements. Hart Marx Advisors will be available to distributors through the network’s Business Resource Center.
“The Business Resource Center has seen success offering distributors access to business growth planning and in-network connections since its inception in 2018,” says Wendi Frederick, certified exit planning advisor and manager of rebate administration, VIPAR Heavy Duty.
“We feel Hart Marx Advisors’ ability to assist our distributors with their long-term business planning, combined with their in-depth knowledge of the VIPAR Heavy Duty business model, will make for a highly valuable resource,” Frederick says.
HMA Senior Partner Tom Marx has more than 30 years of experience in the heavy-duty aftermarket industry and has had a professional relationship with VIPAR Heavy Duty for more than a decade.
“VIPAR Heavy Duty has always placed the health of its distributors’ businesses as a top priority, whether that relates to growing a business or assisting with a transition to the next phase of the business,” says Marx. “Similarly, HMA places the utmost importance on our customer’s business planning needs and we’re looking forward to applying our expertise and familiarity with the VIPAR Heavy Duty Family of Companies to assist distributors within the industry.”
