HDAW introduces virtual product spotlight program

To increase supplier visibility among heavy-duty aftermarket professionals, Heavy Duty Aftermarket Week (HDAW) 2021 conference organizers announced Monday new opportunities during its upcoming virtual conference.

One new feature at next month’s event, which will be held Jan. 25-28, 2021, will be Sponsored Product Spotlights. HDAW organizers say these segments will provide suppliers with 15 minutes on the virtual main stage to preview their products or initiatives in front of the distributor audience. The spotlights will take place from 3:30 to 5 p.m. EST, Tuesday, Jan. 26.

Organizers note show specials also are available this year, designed to give existing customers and new prospects incentive to do business with exclusive and timely deals. HDAW organizers add the promotional program enables companies to draw attention to their products through select discounts only available during the week of HDAW.

Show specials will be included in pre-show communications to distributors. The deadline to participate is Jan. 18, 2021.

HDAW adds official sponsorship opportunities are available to place brands front and center with attendees during virtual networking, education, and demo sessions. For more information on HDAW’s special features this year, please CLICK HERE.

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