HDA Truck Pride picks up new member

Updated Apr 8, 2021

HDA Truck Pride has expanded its membership across the Midwest, adding Crossroads Trailer Sales and Service.

With locations in Albert Lea, Minn., Hudson, Colo., and Sioux Falls, S.D., HDA Truck Pride President and CEO Tina Hubbard says Crossroads Trailer Sales and Service's "strategic focus falls hand in hand with ours and we couldn’t be more excited to help Mark and his team grow."

Founded in 1986 by Darv Habben and Todd Wayne, Crossroads was built on the importance of customer service and the commitment to stand behind every sale — no matter how big or small. Now more than 30 years later, Darv’s son Mark Habben carries on the same legacy as the current president.

"As a family-owned business, it’s always been important that our employees and customers feel like family," says Mark Habben. "Joining HDA Truck Pride becomes an extension of that, an opportunity to join distributors across the country who value the same things we do. It also provides the next step in developing our business through strong supplier partnerships and training our people."

Crossroads Trailer provides parts and service to all-makes truck and trailers. Crossroads was named Great Dane Dealer of the Year in 2018 and 2019. 

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