Growth strategies

Dorman Products enhances web search functionality

Recent Activity Screen ShotDorman Products has made it easier than ever to look up parts using Dorman’s leading web-based search tools.

The company announced last week it has added a ‘Recently Viewed’ function and VMRS codes (Vehicle Maintenance Reporting Standards) to all of its websites, including www.dormanhdsolutions.com. These new web features, largely based on customer input, are designed to add customization and flexibility to Dorman’s web properties, the company says.

Dorman says the viewing options for recent search activity is an enhancement designed to save customers time and provide personalization options. The ‘Recent Activity’ link, located at the top Dorman’s websites, provides site visitors access to 15 of their latest vehicle searches; which automatically save and dynamically update as additional searches are performed. In addition, Dorman says its web visitors now have the ability to actively save an additional 20 searches; even offering naming options for each. Now, shops can ‘program’ Dorman’s website and set up easy access to their most common vehicle searches – saving valuable shop time, the company says.

The VMRS code addition will be specifically valuable in the heavy-duty aftermarket.

Primarily used in fleet maintenance, VMRS codes capture and report equipment maintenance activities, and ultimately link multiple industry segments through a common coding language. The addition of VMRS-based search to Dorman’s websites provides customers with expanded search flexibility and enables them to rapidly locate parts using a universal and internationally recognized coding system, the company says.

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