Growth strategies

SimpleTire website feature simplifies search for SmartWay-verified tires

Simple Tire LogoSimpleTire has added a search filter to its website to help truck owners find SmartWay-verified tires, according to an announcement.

Every SmartWay-verified tire is labeled for easy recognition on the site, enabling truck owners to search specifically for SmartWay tires by filtering search results, making it easier to find tires that can help improve fuel economy.

“The ability to search for SmartWay-verified tires on SimpleTire was one of the most requested features by our trucking audience, based on consumer surveys,” says John Langan, SimpleTire e-commerce marketing manager.

Some truckers are required to have SmartWay-verified tires in states that participate in the SmartWay Verification Program. The program is an Environmental Protection Agency initiative to help freight and logistics companies improve their carbon footprint for Class 8 tractor-trailers. SmartWay-verified tires help reduce energy loss as tires roll, resulting in better fuel economy and reduced fuel costs.

“This new feature encourages shoppers to think about eco-friendly options and makes it simpler to purchase tires that are better for the environment,” Langan adds.

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