Growth strategies

Eaton announces distribution agreement with mobile power hydraulic supplier

Eaton announced Monday at Heavy Duty Aftermarket Week (HDAW) that its Vehicle Group’s Aftermarket division has reached a distribution agreement with Bezares SA to become the North American master distributor for its mobile power hydraulic portfolio.

Tim Bauer, vice president, Aftermarket, North America, Eaton Vehicle Group, says Bezares SA is a global manufacturer of power take-offs (PTOs), hydraulic pumps, fittings, tanks, valves and other related mobile power hydraulic components. In addition to distribution services, Bauer says Eaton also will provide post-sale service and support through its extensive Roadranger field team.

Eaton’s decades of experience and leadership in commercial vehicle transmissions will allow its Aftermarket team to leverage its partnership with Bezares to offer comprehensive mobile hydraulic solutions that meet customer needs for PTOs and other hydraulic products. Since PTOs are powered by the transmission, Bauer says customers will be able to rely on Eaton’s knowledge in this area to develop complete customized systems for vocational and specialty applications.

“Our customer relationships provide us with the opportunity to offer the Bezares portfolio to a wide and diverse market,” says Bauer. “Our expertise in managing power, combined with our Roadranger sales and service team, allows Eaton to delight our customers with a full product portfolio and help solve their problems.”

Bauer adds Eaton also plans to develop a system specification tool for its website to enhance its customer experience and increase customer’s speed to accessing to products.

“Eaton’s market reputation, customer reach and Roadranger support network make them an ideal partner for Bezares as we look to quickly increase our presence in the North American marketplace,” says Francisco Pulido, general manager, Bezares USA. “Our extensive mobile power portfolio is a natural complement to Eaton’s existing truck products and services.”

Bauer says Eaton is moving Bezares product to its distributors now and hopes to have product available within 30 days; the company also plans to transition the existing Bezares customer base to Eaton distributors within 90 days. To ensure product availability for North American customers, Eaton will also stock inventory at the Eaton Logistics Center.

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