Growth strategies

Hankook appoints senior director, TBR sales

Hankook Tire America Corp. has hired Rob Williams as senior director of TBR sales. Williams assumes oversight of all truck and bus radial tire sales at Hankook. He will play in an integral part in growing product lines and securing new partnerships, the company says.

Bringing with him more than three decades of tire industry experience, Williams has a proven track record of success in operations leadership, strategic planning and optimizing profitability. He joins Hankook after holding senior executive positions at TCI Tire Center and AAA Carolinas, where he partnered with Hankook.

“In my former role, Hankook was a great partner and vendor to me, and always came through when we needed it,” Williams says. “When I met with the Hankook executive team regarding this role, I was excited by their emphasis on entrepreneurship and the opportunity to be part of that spirit and help captain the ship through the company’s growth expectations in the American market.”

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