Growth strategies

Denso promotes safety through teen driving program

Denso has donated $125,000 in fiscal year 2019 to extend and expand its partnership with national teen defensive driving program B.R.A.K.E.S. (Be Responsible And Keep Everyone Safe). The B.R.A.K.E.S. charity offers young drivers across the country, and their parents, free, extensive behind-the-wheel training to reduce auto crashes.

April is National Distracted Driving Awareness Month and Denso and B.R.A.K.E.S. are committed to educating drivers of all ages on the dangers caused by mental, visual and manual distractions. Cell phones, in-car entertainment and navigation systems, passengers — anything that competes for a driver’s attention — can pose a threat to road safety for drivers, riders, pedestrians and the surrounding environment, according to the announcement.

“Denso is invested in creating a society that is free of traffic accidents. We’ve been developing technologies and products that improve the safety and efficiency of vehicles for decades. But even that isn’t enough to prevent every accident from happening,” says Robert Townsend, vice president, Community Affairs, Denso. “We are proud to continue our partnership with B.R.A.K.E.S. to build on our vision for a future with zero traffic accidents.”

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