Reading Truck unites with Masterack

Reading Truck Equipment and Masterack have finalized the integration of their operations to create one of North America's largest and most comprehensive commercial vehicle upfit organizations.

The integration brings together Masterack's leadership in cargo management solutions for commercial vans and pickup trucks with Reading Truck Equipment's nationwide network of commercial vehicle upfit, installation, parts and service locations. Together, the combined organization of J. B. Poindexter & Co. Inc. companies creates one of the industry's broadest commercial vehicle upfit portfolios, giving customers access to expanded product offerings, greater geographic coverage and a more seamless experience from specification through installation and ongoing support.

"Bringing Masterack and Reading Truck Equipment together represents a significant step in strengthening our position as a leader in the commercial vehicle upfit industry," says Norb Markert, interim president of Reading Truck Equipment. "By combining our complementary capabilities, nationwide footprint and deep product expertise, we're creating an organization that delivers more value to our customers through broader solutions, greater accessibility and a better overall experience. This integration positions us to better support fleets today while continuing to invest in the innovations that will shape the future of commercial vehicle upfitting."

While the organizations are integrating operationally, Masterack will continue to operate as a trusted brand, maintaining its product portfolio, customer relationships and long-standing reputation for quality and innovation. Together, Reading Truck Equipment and Masterack will continue investing in the products and capabilities that help commercial fleets and dealers operate more efficiently, the companies state.  

As part of the integration, the combined organization will also assume responsibility for the BEDSLIDE product line, including manufacturing, sales and customer support. The companies state the addition of BEDSLIDE expands the organization's portfolio of truck and van cargo management solutions, further strengthening its position as a single-source provider of commercial vehicle upfit products and services. 

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Customers will continue working with their existing sales and support teams while benefiting from expanded product offerings, enhanced capabilities and one of North America's largest commercial vehicle upfit networks, the companies add.