DTNA Parts Director to discuss 2023 market outlook at HD Aftermarket Dialogue

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Brad Williamson, director of Parts Marketing for Daimler Truck North America (DTNA), will join MacKay & Company's John Blodgett to discuss the 2023 market outlook for aftermarket parts at the upcoming Heavy Duty Aftermarket Dialogue, Jan. 16, in Grapevine, Texas.

The discussion has been titled, "OEM Aftermarket Perspectives: Daimler Truck North America." During the conversation, the duo will discuss challenges and opportunities, supply chain, training a new generation of aftermarket professionals and how DTNA is approaching ESG in the aftermarket.

Other HD Aftermarket Dialogue topics include:

  • 2023 Outlook: Operational resilience among mixed economic signals
  • The global economy and its impact on the CV aftermarket
  • Best practices for hiring and retaining young talent in the commercial vehicle industry
  • The distributor perspective during a transformative time in the industry
  • The fleet perspective amidst supply chain and workforce issues, economic uncertainty, and rapidly evolving technologies
  • Macro-economic trends that will impact the industry over the next five years
  • MacKay & Company's Truckable Economic Activity report insight and Aftermarket Review

Event organizers add the last few years have presented many challenges for the commercial vehicle aftermarket industry. Through this year's presentations and panel discussions, HD Aftermarket Dialogue will tackle many of the toughest emerging problems in the industry and share the most successful strategies being implemented to counter them.

For more information, and to register, please go to the event website.

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