How’s that old adage go? “People do business with people they like.” Yeah, that’s the one.
Plenty of wisdom there, right? Funny thing about old adages; they’re old.
Of course people do business with people they like. But they leave the people they like in the wake of doing business with people who bring them value.
They like people who tell funny jokes. They love people who help them make money.
Rick Farrell is president of Tangent Knowledge Systems. He’s not a revolutionary but his ideas about how customers and suppliers interact with one another — specifically how they should interact with one another — may be.
Every sales-driven organization wants to have a rich and meaningful relationship with their customers. It’s a key part of selling, right?
Farrell says it’s part of selling, just not an incredibly important part. Not in 2014.
