Preparing your dealership for a sale: Step 10

The road to financial freedom continues with our tenth step, how to seek guidance to complete a business sale.

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Selling a dealership is a complex process that requires careful financial, operational and strategic planning. While you may have successfully built and run your business for years, transitioning ownership is an entirely different challenge — one that requires expert guidance. 

This article explores the importance of reaching out to financial advisors, industry professionals, and valuation experts to ensure you get the best outcome for your dealership sale.

Understanding the true value of your dealership

Before you begin the sale process, it's crucial to understand your dealership's value. Many owners have an emotional attachment to their business, which can cloud valuation expectations. Seeking professional assistance ensures an objective, data-driven assessment.

Conducting a professional opinion of value

  • Work with a dealership Mergers & Acquisitions expert to assess market value based on revenue, profitability, and market trends.
  • The valuation expert will consider a combination of factors, including goodwill/blue sky, parts, new and used inventory, furniture, fixtures and equipment, floor plan and real estate. Brand representation and dealership location can also impact the opinion of value.
  • A professional opinion of value will help you better understand the dealership's value range in today's market and avoid potential deal-killing surprises.

Assessing market conditions

  • Work with your advisor on current dealership sale trends to understand if it's a seller's or buyer's market.
  • Determine how external factors such as interest rates, industry shifts and local economic conditions may affect your dealership's value.

Consulting with financial advisors

A dealership sale can have significant financial implications, including tax obligations and investment strategies for the proceeds. A financial advisor who has expertise in working with dealers helps you navigate:

Tax planning and minimization

  • Understanding capital gains taxes and structuring the deal to minimize tax liabilities.
  • Exploring options like installment sales or asset allocation strategies to optimize tax efficiency.

[RELATED: Step 9 in preparing your dealership for a sale: Life after business planning]

Investment planning post-sale

  • Determining how to reinvest proceeds for long-term financial security.
  • Setting up diversified investment portfolios or trusts to protect your wealth.

Engaging industry professionals

Navigating a dealership sale is not a one-person job. Engaging the right experts ensures a smooth and profitable transaction.

Dealership specialized Mergers & Acquisitions advisors

  • These professionals specialize in dealership transactions and can help market your business to qualified buyers.
  • They provide negotiation support and ensure that deal structures align with industry standards.

Legal advisors with dealership transaction expertise

  • A dealership sale involves complex contracts, franchise agreements, and compliance considerations.
  • Legal counsel ensures that all documents, including buy-sell agreements, are structured to protect your interests.

[RELATED: Transaction pace slows but supplier divestitures increased in January]

Determining if now is the right time to sell

Consulting with experts can help you determine whether now is the best time to sell or if waiting a few years could yield a higher return.

Financial benchmarking

  • Compare your dealership's performance with industry benchmarks.
  • If key financial metrics suggest growth potential, postponing the sale may increase valuation.

Scenario planning

  • Consider different sale structures, including full buyouts, partnerships, or phased exits.
  • Discuss potential buyer types, including other dealers in the network, dealers looking to diversify into the Commercial Truck Industry, private capital (family offices), and family succession plans.

Finalizing your exit strategy

Once you've gathered insights from an M&A advisor and financial advisors, it's time to finalize your exit plan.

Preparing for due diligence

  • Organize financial statements, tax records and legal documents.
  • Address any operational inefficiencies or red flags that might deter buyers.

Establishing a transition timeline

  • Define how long you'll stay involved post-sale, if at all.
  • Work with advisors to structure employee retention plans to maintain stability during ownership changes.

Conclusion

Reaching out to the right professionals is one of the most critical steps in ensuring a successful dealership sale. A well-prepared, strategically advised transition can maximize value, minimize risks and provide peace of mind as you move into the next phase of your life. 

Whether you're ready to sell now or preparing for a future exit, seeking expert guidance will help you make informed, confident decisions.

Pat Albero is a senior partner of the Commercial Truck & Equipment Division for Performance Brokerage Services, North America's highest volume dealership brokerage firm advising on buy-sell activity for Commercial Trucks, Equipment, Automotive, RV, Marine, & Powersports.

He can be reached at 703-801-3870 or [email protected]

Dan Argiro is a senior partner of the Commercial Truck & Equipment Division for Performance Brokerage Services, North America's highest volume dealership brokerage firm advising on buy-sell activity for Commercial Trucks, Equipment, Automotive, RV, Marine, & Powersports.

He can be reached at 540-931-2221 or [email protected].

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