Keep up with 2024 Distributor of the Year finalist Freedom Truck & Trailer Parts

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The 23rd annual Trucks, Parts, Service Distributor of the Year award program is underway once again. 

Graciously sponsored by Commercial Vehicle Solutions Network (CVSN), Cummins-MeritorHigh Bar BrandsInterstate Billing Service and Karmak, this year's program features a trio of prior finalists and two first-time program honorees. As always, the Distributor of the Year program seeks to recognize the independent aftermarket's strongest, most innovative operations for their unending commitment to customer service and business success. 

In leading up to the presentation of our next Distributor of the Year award winner on Jan. 21, 2025 at Heavy Duty Aftermarket Week, TPS will be regularly shining our spotlight on our 2024 award finalists and what makes their companies so special. 

Today we feature Freedom Truck & Trailer. A finalist for the Distributor of the Year award for the second time, Freedom also was recognized last year.

When was your business founded, and by whom?

Freedom Truck & Trailer PartsIt was founded in 2002 by Grant Sorensen, Carlton Fong and Lenard Fong. Bobby Rutherford came in as an owner six years ago

How many locations do you have? (Please list the cities)

We have a location in Salt Lake City, and adding two more in the next six months.

How many employees do you have? 

We have 24 employees.

How does your business recruit new employees?

We have had a low turnover rate; many have been with us for several years. Most times it’s through word of mouth.

What is your company’s value proposition?

At the end of the day, it’s the product, the service and manufacturing, and the quality because our goal is taking care of and servicing the customer better than anyone else can, Freedom Truck & Trailer Parts gear shop and brake shop is a “genuine shop,” meaning that throughout our rebuilding process we use only “genuine OEM” products whenever possible.

How do you differentiate your business from your competitors?

Our home-grown philosophy of serving our customers makes all the difference in the relationships we strive to develop with each customer. Each member on our staff of highly trained parts professionals is proud to be part of an organization that recognizes each of their contributions and which provides opportunities for growth and advancement. We never forget that our customers’ success and satisfaction determine our success and satisfaction.

What is the biggest challenge facing your business in 2024?

The economy and fuel prices.

Why do you believe the heavy-duty aftermarket has nominated you for this award?

Freedom has realized consistent growth since its early beginnings, and currently occupies its modern 30,000 sq.-ft., warehouse and manufacturing facility in the heart of Salt Lake's transportation and industrial hub.

We are proud of our long-term commitment to our customers and vendors. We treat our vendors and customers as part of our company and culture and have thereby built lasting relationships with them.

Stay tuned, as in two weeks will learn more about 2024 award finalist San Diego Friction.

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