Keep up with 2024 Distributor of the Year finalist San Diego Friction

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The 23rd annual Trucks, Parts, Service Distributor of the Year award program is underway once again. 

Graciously sponsored by Commercial Vehicle Solutions Network (CVSN), Cummins-MeritorHigh Bar BrandsInterstate Billing Service and Karmak, this year's program features a trio of prior finalists and two first-time program honorees. As always, the Distributor of the Year program seeks to recognize the independent aftermarket's strongest, most innovative operations for their unending commitment to customer service and business success. 

In leading up to the presentation of our next Distributor of the Year award winner on Jan. 21, 2025 at Heavy Duty Aftermarket Week, TPS will be regularly shining our spotlight on our 2024 award finalists and what makes their companies so special. 

Today we feature San Diego Friction, who is a finalist for the Distributor of the Year award for the first time. 

When was your business founded, and by whom?

San Diego Friction logoIt was Founded in 1924 by Mr. O.D. Wetmore.

How many locations do you have? (Please list the cities)

We have eight locations — San Diego, El Cajon, San Marcos, Corona and El Centro, Calif., Yuma, Ariz., and two locations in Phoenix.  

How many employees do you have? 

We have 60 employees.

How does your business recruit new employees?

Recruitment services, also by word of mouth.

What is your company’s value proposition?

“We work harder.”

Do you offer any additional services to complement your parts offering?

We have a brake shop, driveline shop, suspension shop and flywheel resurfacing. 

How do you differentiate your business from your competitors?

We offer a one-stop shop solution. We continually focus on our customers not our competitors.

What is the biggest challenge facing your business in 2024?

Employee retention, attracting new talent, e-commerce competition and California regulations.

Why do you believe the heavy-duty aftermarket has nominated you for this award?

We have expanded our footprint into four different markets over the past 10 years and continue to reinvest in our company and the employees. Our commitment to customers and partnerships with suppliers have carved a path for the next generation.

Stay tuned, as in two weeks will learn more about 2024 award finalist The Service Company.

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