IronPlanet unveils cloud-based sales platform

IronPlanet has introduced Marketplace Direct, a new platform that offers advanced, self-listing functionality for larger-scale equipment sellers.

Unique to the industry, IronPlanet says Marketplace Direct provides an innovative listing and reporting solution that enables sellers to better manage their assets and directly control their listing management process. With Marketplace Direct, sellers have an enhanced cloud-based platform to increase sell-thru of inventory, improve price performance and reach the most buyers through the channels of their choice, the company says.

“On the heels of relaunching allEquip with Buy Now and Make Offer functionality, and the launch of Truck Locator, which meets the needs of multi-unit and fleet truck buyers, IronPlanet is proud to announce another industry innovation that provides customers with unique, value-added services and a cutting-edge, technology-driven platform designed to improve return on investment,” says Matt Ackley, IronPlanet chief marketing officer.

“Marketplace Direct enables sellers to market equipment to their current client base in a private setting or publicly to IronPlanet’s 1.7 million registered users worldwide. Through the process, we provide sellers with more control and choice over timing, price, and formats than they would receive in a typical live auctions-only setting.”

With IronPlanet’s new Marketplace Direct, IronPlanet says sellers can now: