Rush Enterprises earned Peterbilt’s Red Oval award at the OEM’s recent dealer meeting.Peterbilt Motors Company has named Rush Enterprises its Peterbilt Red Oval Dealer of the Year for its strategic integration of the Red Oval program into its daily operations. The award was presented earlier this month at the Peterbilt annual dealer meeting.
“Peterbilt’s Red Oval certified pre-owned truck program provides buyers with the confidence that they are buying top-quality vehicles, backed by factory-authorized inspections and warranties,” says Robert Woodall, Peterbilt assistant general manager of Sales and Marketing. “Peterbilt is committed to providing industry-leading satisfaction for a wide range of customer needs, and the Red Oval program has set new industry standards for customer expectations in the purchase of used trucks.
“By strategically integrating the Red Oval program into daily operations, Rush Enterprises has embraced the Red Oval ideals and commitments to the satisfaction of customers, who may be a truck’s second owner, its third owner or beyond.”
Rush Enterprises’ Chairman, Chief Executive Officer and President W.M. “Rusty” Rush, Senior Vice President and Chief Operating Officer Michael J. McRoberts, Senior Vice Present – Peterbilt Dealerships Corey H. Lowe and Senior Vice President of Retail Sales James E. Thor accepted the award.
Rush Enterprises led the Peterbilt dealer network last year with 60 percent of all Red Oval-certified units listed in their inventory. Rush Enterprises is a Red Oval Dealer Council member, Peterbilt says.
“We appreciate the support and tools provided through the Red Oval program to help give customers confidence in their used truck purchase,” says Rush. “We look forward to continuing to provide the industry’s best value for previously owned truck buyers, growing our Red Oval sales and sharing insights with other dealers in the Peterbilt network.”
