Geotab joins Run on Less roadshow experience

Updated Aug 11, 2017

Run on Less, a first-of-its-kind cross-country roadshow to showcase advancements in fuel efficiency, has partnered with Geotab, to install its devices on all trucks participating in the three-week experience.

Run on Less is led by North American Council for Freight Efficiency and Carbon war Room’s (CWR’s) Trucking Efficiency Operation, with Shell and PepsiCo as the title sponsors. The event will demonstrate how Class 8 trucks can use different technologies to achieve the best fuel economy possible.

Mike Roeth, executive director of NACFE, says that determining how to measure fuel economy fairly in this situation is complicated.

“Trucks will be operating in different weather conditions, hauling different payloads and on different routes. Some will be driving in more mountainous areas and some will have to deal with crosswinds—as they do every day,” Roth says.

“The key is how these all-star truckers and the fuel efficient equipment the fleets provide them handle all of these real challenges.”

Geotab will install its devices on all the trucks participating. The company says it is developing a dashboard showing statistics such as fuel usage, DEF level, idle time, cruise control, and more, along with the team’s fuel economy, and results will be shared on throughout the event.

“For (more than) 15 years, Geotab has been helping businesses streamline their operations and discover new cost-saving potential with our industry-leading telematics device and software,” says Scott Sutarik, associate VP, Commercial Vehicle Solutions, Geotab.

“With a key focus on fuel economy, we’re thrilled to partner with NACFE and help class 8 trucks discover new techniques and best practices for minimizing their fuel usage and spend.”

Run on Less will feature six to 10 Class 8 trucks, using current, commercially available technologies that will haul real freight around the country. The trucks will be equipped with different efficiency technologies, and drivers will demonstrate how to achieve the best fuel economy in today’s highway tractors.

The three-week experience will kick off from multiple locations across the United States, culminating at the North American Commercial Vehicle (NACV) inaugural show in Atlanta, Sept. 25-28. Final results will be announced, and drivers will showcase their equipment and share fuel economy learnings and best practices with attendees.

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