Ford bringing Bendix ESP to medium-duty lines

Bendix and Ford Motor Company announced Tuesday that the Bendix ESP Electronic Stability Program will now come standard on all 2018 model year F-650 and F-750 tractors, and is available as an option on certain F-750 straight tuck configurations. The announcement was made at the North American Commercial Vehicle Show (NACV) in Atlanta

“The versatility and dependability of Ford’s F-750 and F-650 trucks are recognized across the industry, from delivery applications to heavy towing jobs, and we’re proud that Ford has selected Bendix ESP to strengthen the safety and reputation of these trucks,” says Scott Burkhart, Bendix vice president – sales, marketing, and business development. “Additionally, implementing the technology now puts Ford well ahead of the curve for meeting the upcoming full-stability mandate for this vehicle class.”

Bendix introduced Bendix ESP in 2005, making it the first full-stability solution widely available for the commercial vehicle market. Bendix ESP provides full compliance with the National Highway Traffic Safety Administration (NHTSA) stability mandate, which requires full-stability technology on most new Class 7 and Class 8 tractors beginning August 2017 for 6×4 tractors, and finishing for most other Class 7 and Class 8 tractors by August 2019. Depending on the particular Class 7 tractor specifications, the companies says Ford tractor models will meet the requirements with Bendix ESP. Also, Ford will make Bendix ESP optional on their single-unit platforms for vocational applications.

“When you consider the costs and consequences associated with crashes – and rollovers in particular – it becomes quickly clear how valuable full-stability technology is in today’s environment,” Burkhart says. “And we regularly hear from fleets that have seen a 50 to 70 percent reduction in rollovers and loss-of-control accidents when Bendix ESP is equipped.

“By making these systems available to its medium-duty truck customers, Ford is making a strong statement about its commitment to the safety of those at the wheel of its vehicles, and everyone who shares the road with them.”

Daukaus joins Bendix Leadership Committee

Bendix also has appointed Stephen “Steve” Daukaus vice president, finance & IT, and chief financial officer. Daukaus also becomes the newest member of the Bendix Leadership Committee. He fills the position held previously by Arnfred Kulenkampff, who has announced his retirement at the close of 2017.

“Steve’s deep understanding of global finance, particularly in the technical and industrial realm, and his distinguished record of leadership in the companies he’s served make him an outstanding addition to the Bendix team,” says Berend Bracht, president and CEO.

Learn how to move your used trucks faster
With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster.
Used Truck Guide Cover