Western Star Trucks and Daimler Truck Financial (DTF) announced Thursday their program to give discounts on new trucks to U.S. and Canadian military veterans will continue throughout 2018.
The Western Star VetStar Military Appreciation Program, which launched in 2017, offers U.S. veterans up to a $2,000 match on a down payment on a new Western Star truck financed through DTF. Canadian veterans are eligible for a CAD $3,000 match on their down payment through DTF.
“We owe a tremendous debt to our armed forces members and veterans in the United States and Canada, and we can think of no better way to show our appreciation than to make it easier for them to start or upgrade their trucking businesses with the VetStar discount,” says Samantha Parlier, vice president of Marketing and Product Strategy, Western Star.
The company says the VetStar program applies to all new Western Star models (glider kits and used units are not eligible), and is intended for owner-operators and small fleets. There is no limit per customer and the discount can be used in conjunction with other programs.